Marriott to add boutique brand
From Times Staff and Wire Reports
Marriott International Inc., the top U.S. hotel operator, said it would create a new brand of boutique hotels, the latest effort by lodging companies to appeal to travelers weary of cookie-cutter accommodations.
Marriott is teaming up with Ian Schrager on the as-yet-unnamed brand.
Schrager, the style entrepreneur credited with helping to introduce the boutique hotel concept with New York’s Morgans Hotel in 1984, made his name in the late 1970s by creating the famed Studio 54 nightclub.
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