Monster, Adicio team up on paper ad software

Monster Worldwide Inc., owner of the Internet’s biggest job-listing site, teamed with Adicio Inc., a provider of newspaper advertising software, to make it easier for publishers to display help-wanted ads on Monster.com.

Carlsbad, Calif.-based Adicio, whose 250 clients include News Corp.’s New York Post and Dow Jones & Co.’s CareerJournal .com site, will provide technology to convert ad display formats, the company said.

Publishers may benefit through the alliance because they can sell ads that also will appear on New York-based Monster’s website, while Monster clients can choose to display their listings in local newspapers