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BODY POLITIC

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Remember Rock the Vote, the get-out-the-vote effort with the trademark red check mark that had its heyday leading young America to the polls in 1992? And before that, “Schoolhouse Rock’s” rolled-up scroll that taught us in 1975 about lawmaking through song (“I’m just a bill . . . And I’m sitting here on Capitol Hill”)? Both have returned, part of the civic-minded men’s and women’s T-shirts from Society, a new subsidiary of L.A.-based Social Atelier. They’re rolling out at Kitson today for a monthlong exclusive distribution before wider availability.

In addition to the old-school RTV logo, shirts include “Rap the Vote” and “Schoolhouse Rocks the Vote” designs (the latter including the rolled-up cartoon bill in one corner) and eye-popping, rave-worthy colors of fuchsia and aqua with pops of yellow. Screen-printed inside the shirt are voting tips (including “register early” and “research candidates”).

For those who feel like backing a specific candidate on their front, Society has T-shirts bearing slogans such as “Giuliani Save the Day Again,” “Hillary You Go Girl” and “Obama Is My Home Boy” in large foil-screen-printed letters. (Social Atelier’s Yael Afriat and Andrei Najjar stress that these shirts are separate from the RTV shirts, which are strictly nonpartisan.)

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All the shirts are expected to retail from $32 to $38, with a portion of sales benefiting social causes: Rock the Vote shirts will benefit the namesake organization, and the partisan pieces will benefit Fashion Delivers, a charity dedicated to helping the victims of natural disasters.

And what about the rest of the candidates -- Republicans and Democrats? “We’ve got designs for most of the candidates,” Najjar said. “And we’ll be rolling them out as we go along.”

That includes a bright green T-shirt emblazoned with the words “Run Gore Run.”

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Kitson, 115 S. Robertson Blvd., L.A. (310) 859-2652.

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Adam Tschorn

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