A cry for publicity? Tut, tut

A giant statue of the ancient Egyptian god of the dead floated down the Thames River on Monday, turning heads as it crossed under London’s Tower Bridge.

The 25-foot fiberglass representation of the jackal-headed god was taken down the river on the back of a cargo ship to Trafalgar Square, where it will stand for three days before moving to various locations around the capital.

Anubis’ arrival is part of an effort to promote an exhibition of the treasures taken from the tomb of the ancient Egyptian King Tutankhamun. The show, “Tutankhamun and the Golden Age of the Pharaohs,” opens Nov. 15 at London’s O2, previously known as the Millennium Dome. It was seen in L.A. in 2005.

More than 300,000 tickets already have been sold or reserved for the exhibition, which runs until Aug. 30, organizers said.