McDonald’s to add coffee counters
From Times Wire Services
McDonald’s Corp., the world’s biggest restaurant chain, plans to add specialty coffee counters in as many as 14,000 U.S. stores in coming years to serve frappes, lattes and cappuccinos, the company said.
Remodeling restaurants and adding equipment to prepare the beverages will cost as much as $100,000 per restaurant, but sales are expected to add $1 billion to annual revenue, the company said.
McDonald’s increased U.S. coffee sales by 39% in the first nine months of 2007 after introducing a stronger blend in 2006 to compete with Starbucks Corp.
