Mayo ad doesn’t cut the mustard
- Share via
Heinz Co. said viewer complaints prompted it to pull a British TV advertisement for mayonnaise that showed two men kissing.
The ad for Heinz Deli Mayo depicted a kitchen scene involving two children, a father and a male deli cook with a New York accent, whom the children addressed as “Mum.” At the end of the ad, the cook kisses the father as he leaves for work.
The Advertising Standards Authority said it received 202 complaints.
Heinz said the ad was withdrawn because of “consumer feedback.” Spokesman Nigel Dickie said Tuesday that the company apologized if it had offended anyone. The ad has not run in the United States.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
