Coldwell Banker starts 10-day sale

Macy’s does it. So do the airlines. So why not real estate companies?

Hoping to jump-start sales in a comatose market, Coldwell Banker Residential Brokerage is running a 10-day “national sales event” through Oct. 19.

Participating sellers are reducing prices by about 8% to 10%. In the Greater L.A. region -- in Santa Barbara, Ventura, the South Bay, the Westside, Hancock Park and the San Fernando Valley -- reductions may be greater, a Coldwell Banker spokeswoman said.

To find the reduced-price listings, visit www.coldwellbanker.com/event or www.camoves.com, then click on the “10 Day Sales Event” link.

-- Diane Wedner