Toys R Us, fighting effects of recession, adds discount sections

Toys R Us Inc. is bringing cheap toys front and center.

Starting today, the toy giant is introducing $1-$2-$3 Fun! shops in the front of its stores to help parents provide affordable fun for their children. Since the holiday season, several toy makers and retailers have boosted their selection of inexpensive toys in response to weak consumer spending amid the recession.

Each $1-$2-$3 Fun! shop features about 100 items for $3 or less with themes such as dinosaurs, games, princess dress-up accessories, musical instruments and art supplies.

“In addition to special values and promotions on affordable fun throughout the year, we offer the broadest assortment of toys and games to fit every budget,” said Karen Dodge, a senior vice president at the Wayne, N.J., retailer. “This shop is a natural extension of that assortment.”

The $1-$2-$3 Fun! shops are in Toys R Us locations nationwide and also feature an extensive party favors section, with multi-packs of bracelets, bubbles, rubber ducks and stickers.