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ElectronicArts-WillWr

Associated Press

Will Wright, the video game designer behind such hits as “The Sims” and “Spore,” is leaving game publisher Electronic Arts Inc. after 12 years.

Redwood City, Calif.-based Electronic Arts said Wednesday that Wright was departing to run Stupid Fun Club, a company he started in 2001 to develop new forms of entertainment like video games, movies and toys.

“The entertainment industry is moving rapidly into an era of revolutionary change,” Wright said in a statement. “Stupid Fun Club will explore new possibilities that are emerging from this sublime chaos and create new forms of entertainment on a variety of platforms.”

Electronic Arts is making an equity investment in Stupid Fun Club, though EA did not say how much. Wright and EA own equal percentages and are the main shareholders.

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