QUICK TAKES - Aug. 28, 2009
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An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator’s viewership has grown.
Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date.
Color of Change, an African American political advocacy group, organized the boycott last month to protest Beck’s comment that he believes President Obama is a racist. The group secured commitments from more than 40 companies that have pledged not to advertise on his weekday afternoon show.
Fox News insists that the boycott has not affected its revenue, because advertisers have merely moved their commercials to different time periods.
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Matea Gold
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