QUICK TAKES - March 27, 2009
Associated Press
A heavyweight study of the future of soft cheese has won Britain’s annual competition to find the year’s oddest book title.
“The 2009-2014 World Outlook for 60-milligram Containers of Fromage Frais,” by Philip M. Parker, won the Diagram Prize, being awarded today by trade magazine the Bookseller.
Fromage frais -- literally “fresh cheese” -- is a dairy product that originated in France and has a consistency similar to that of sour cream. The book is a 188-page study of the global retail market for the product.