IN DEMAND

Weekly roundup of the top five in each category:

YouTube videos

Most viewed for the week as of 1:58 p.m. Friday:

Kanye West Disses Taylor Swift...4,611,338 views

Kanye West Disses Taylor Swift 2009 MTV...3,946,071 views

MTV VMAs Remix...3,193,071 views

Taylor Swift Award Moment...3,018,506 views

Serena Williams Disqualified...2,942,170 views

Source: YouTube

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Google searches

Fast-rising search terms in California for the week as of

2:18 p.m. Friday:

Kanye West VMA...+5,000%

Patrick Swayze...+5,000%

Serena Williams...+1,400%

Taylor Swift...+850%

MTV...+250%

Source: Google