PUMA to Open Studio Facility in Hollywood

Sports company PUMA has announced that it will open the PUMA Studio in the Hollywood area of Los Angeles in early 2025. The studio will serve as a creative space that brings PUMA’s design and marketing teams closer to the most influential communities and celebrities to inspire products and campaigns for the brand’s strategically important U.S. market.

The decision to open a creative space in L.A. is part of PUMA’s strategic priority to win in the United States. By tapping into the ecosystem of creative and innovative professionals in L.A., the new PUMA Studio aims to play an important part in creating products and marketing activations that resonate with U.S. consumers.

“Opening our PUMA Studio in L.A. is an important strategic move for us, as we seek to elevate our business in the United States,” said Arne Freundt, chief executive officer at PUMA. “Our new home will allow us to attract the best talent in one of the most vibrant and creative cities globally to create great product propositions for the U.S. market.”

The PUMA Studio will offer an environment that allows the company’s product, design and marketing teams to bring their creative ideas to life. It will complement PUMA’s existing global and regional product teams located in Somerville, MA. While the PUMA Studio will open in its new location in early 2025, PUMA has already started the recruitment of talent for its temporary office location in L.A.

The PUMA Studio will also allow PUMA to be closer to some of its ambassadors from the worlds of music and entertainment. Apart from the design and creative space, it will feature a bespoke space for VIP clients to have exclusive access to PUMA’s upcoming products.

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. PUMA offers performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf, and motorsports. It collaborates with renowned designers and brands to bring sports influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 21,000 people worldwide and is headquartered in Germany.