Even Cracker Jack is trying to go digital.
The baseball game snack staple will no longer have a physical toy in the box, opting instead for a prize sticker with a QR code that can be scanned to play one of four mobile games.
"The new Prize Inside allows families to enjoy their favorite baseball moments through a new one-of-a-kind mobile experience," Haston Lewis, senior director of marketing at Frito-Lay, said in a statement last week. "With this redesign and new mobile game experience, the Cracker Jack brand embraces a modernized, young-at-heart attitude while keeping that treasured feeling of childhood wistfulness."
Cracker Jack's branding will also get a makeover with a redesigned logo and packaging, Frito-Lay said.
This isn't the first time that the Cracker Jack toys have changed. Since they were introduced in 1912, prizes have ranged from tiny books to decoder rings, temporary tattoos and baseball cards. And there are even enthusiast organizations, like the Cracker Jack Collectors Assn., that are dedicated to collecting the prizes from the boxes.
But not everyone was pleased about these most recent changes.
the cracker jack cereal is changing their prizes in the box and i never seen dad so mad— summer (@summernextdoor) April 27, 2016
Cracker Jack to replace toy inside package with mobile code for a "digital experience". How am I supposed to eat a digital experience????— Jimmy Holt (@jimmyktown) April 23, 2016
@GeekAthair Yeah, me too. Doing a Google image search of vintage Cracker Jack toys makes me sad. At least we'll always have digital codes.— Jason Spooner (@jasonspooner) April 22, 2016
But some didn't seem to mind the change.
I think I got a non-paper Cracker Jack prize like twice in my lifetime anyway.— RAC (@rac2750) April 23, 2016
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