Disneyland visitors should expect to pay more starting Sunday if they come to the park during a more popular time.
Under the new pricing policy, each day will be designated either a "value" day, a "regular" day or a "peak" day. Value day admission will cost $95, regular day admission $105 and peak admission $119. Before the change, Disneyland and Disney California Adventure had been charging $99 for a one-day ticket.
Disney has said the new pricing policy, which also applies to its other U.S. theme parks, is a crowd-management technique. The company calculated that over a 12-month period, 30% of the days will be "value" days, 44% will be "regular" days and 26% will be "peak" days.
On Sunday morning, the Disneyland ticket purchasing webpage was down for "routine maintenance."
Many Disneyland fans took to Twitter to criticize the new pricing policy. Some said they would still frequent the park, but many slammed the tiered pricing system.
Disneyland..I am so done with you. Thanks for some good years (about 15 years and more ago) but your surge prices and Star Wars did it. #bye— Shannon (@shaniekay) February 28, 2016
Disneyland is too expensive to be smiling. I can smile for free, for them prices I better experience a new facial expression— Sicko (@KevinFTheGod) February 26, 2016
Excuse me Disneyland, ummm why are you raising your prices? AGAIN?— Getzy Rosas (@getzyrosas3) February 28, 2016
can @Disneyland stop upping their prices so I can go there without feeling guilty for spending like my life savings lol— emilyyy (@9intheam) February 28, 2016
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