"Beautiful," "ocean views," "mountain views" and "gated community" are among the most popular keywords used to advertise homes online to West Coast home buyers, a recent study shows.
Nationwide, "beautiful" was the most frequent word in listings last year, according to a study of 300,000 listings conducted last year by Point2Homes, an online listing and property data portal.
"Hardwood floors" took the No. 2 spot and "stainless-steel appliances" came in third.
Among regional differences, East Coast listings were more likely to include the phrases "move right in," "renovated" and "gleaming hardwood floors."
Adjectives play a role. "Soaking tub" had more appeal than "bath tub," and "private storage" topped "public storage."
And terms differed by price point. "Beautiful" attracted average-income home buyers, but "private" appealed to the wealthy. Other terms used in the $5-million and up segment of the market included "guest house," "wall of windows" and "wood-burning fireplace."
SubZero topped the list of preferred brands, followed by Viking, Miele, Bosch and Whirlpool.