Pedal or Not at a glance

Pedal or Not Inc. at a glance

Business: Offers guided, electric-bike tours of Santa Monica and Venice

Founded: 2010

Owners: Barb and Stephen Wittels

Employees: 1 or 2 part-timers during summer months

Revenue: $16,000 (2010)

Goal: Increase advance bookings and diversify customer sources

Source: Pedal or Not Inc.

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