"When I went to the Games for the first time it was back in Barcelona in 1992—those games had an internal email system, and it was groundbreaking," six-time Olympic British archer Allison Williamson told a press conference unveiling the hub. "In London, I will be sharing photos of the Athletes’ Village and other fun things."
Through the IOC's Olympic Athletes' Hub, you can virtually enter the exclusive Olympic Village to connect with your favorite competitor's Facebook and Twitter profiles, get Instagram portraits of the athletes and chat directly with a featured athlete in a Twitter #asknathlete Q&A.;
"Social media has been a great way to connect with fans and share not just my stories but the stories of other amazing people and athletes," said South African Paralympic sprinter Oscar Pistorius at the press conference. "I am truly blessed and thrilled to be participating in the 2012 London Olympics and look forward to sharing my Olympic experiences with the social media community and inspiring young athletes to do amazing things."
Since we all like to pretend we are as informed as the judges, the IOC will soon launch the Olympic Challenge in the Athletes’ Hub, a social game that lets fans compete to predict the outcome of various Olympic events and see how they rank on the leaderboard against their friends and fans around the world.
Photos from various angles of the events will be available on Tumblr: an aggregation of existing social feeds, live from inside the Village with the Instagram portraits, Getty Images shots as well as shots and commentary on the fashion scene.