SEMA: ICON reveals burly 1965 ‘Power Wagon’

SEMA: ICON reveals burly 1965 ‘Power Wagon’
ICON’s one-off Power Wagon D200 Reformer.

LAS VEGAS -- Jonathan Ward, founder of ICON autos in Chatsworth, likes to take iconic utility vehicles and give it a new spin.

The Toyota Land Cruiser. The Willys CJ3B. The Ford Bronco.

On the latest project, the crew at ICON took on the 1965 Dodge crew cab.

ICON unveiled a special one-off Power Wagon D200 Reformer at the Optima booth at the Specialty Equipment Market Assn. trade show in Las Vegas.

Photos: Highlights from the 2012 SEMA Show

Painted in glossy white with black accent, the truck has a new chassis and mechanical systems taken from a modern-day Dodge Ram 3500 series pickup. ICON’s goal, as always, was to take a vintage-looking vehicle and couple it with a modern driving experience.

The D200 has a 5.9-liter V-6 Cummins turbo-diesel engine outfitted by Banks Power in Azusa that will pump out 975 pound-feet of torque.

Video: Bill Hennigan gives an inside look at SEMA

“We couldn’t be happier partnering with Banks on a project offering us the rare chance to fuse the bolder design elements of the D200 into a modern-day custom filled with all the power and drivability enthusiasts expect from each of our respective brands,” ICON lead designer and Chief Executive Jonathan Ward said in a statement.

The truck’s suspension will include a 4.5 lift kit to make way for 17-inch matte black Monster rims and BF Goodrich all-terrain tires.


Join us for a live video chat at 2 p.m. with autos writer William J. Hennigan, who is at the SEMA show. Join in on the conversation by leaving your comments and questions below.


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