Analysts and the media apparently weren’t the only ones caught off guard by the record 9 million new iPhones sold this weekend. So was Apple.
Basically, Apple sold so many more units of the new iPhone 5s and iPhone 5c this weekend that it caused a material change in its business prospects for the current quarter that ends Sept. 28. The company is going to make more money than it had anticipated.
According to the filing: “Apple expects total company revenue for the fourth fiscal quarter to be near the high end of the previously provided range of $34 billion to $37 billion, and expects gross margin to be near the high end of the previously provided range of 36% to 37%."