Former Blockbuster CEO Jim Keyes chops some more off his Redondo Beach mansion

(Douglas Elliman )

Jim Keyes, the former CEO of Blockbuster and 7-Eleven, has trimmed a little more off the price of his Redondo Beach mansion. The waterfront home is now listed for $11.9 million, down roughly $6 million from the price he sought two years ago.

Records show Keyes shelled out $6.35 million for the property in 2015. At the time, it boasted Mediterranean vibes, but he soon remodeled the interior into a modern contemporary space.

Centered around a sky-lit atrium, the home boasts whitewashed living spaces, stone floors and dramatic archways across 9,200 square feet. An elevator services the three-story floor plan, which holds five bedrooms, six bathrooms, an eight-car garage, media room, pub-style wet bar and wine cellar under barrel ceilings.


On the main level, living spaces include an expansive great room, wood-beamed kitchen, rounded dining area and indoor-outdoor living room. From there, the space expands to an outdoor terrace that spans the home’s backside.

The master suite, reached by a sweeping staircase with wrought-iron rails, sits on the top floor. It offers hardwood floors and a fireplace, as well as a freestanding tub that takes in ocean views through picture windows.

Down below, pocketing doors open to a gated patio with a grill and fire pit.

Brett Miller and Destiny Davis of Douglas Elliman hold the listing with Edward Kaminsky of Strand Hill Christies International Real Estate.


Keyes spent 21 years with 7-Eleven Inc., serving as president and CEO from 2000 to 2005, before joining Blockbuster Inc., as chairman and CEO from 2007 to 2011. He was replaced after the movie rental service was sold to Dish Network in 2011, and he now serves as chairman of Wild Oats Marketing LLC. | Twitter: @jflem94