The neighborhoods of West Los Angeles may have gotten it first, but Google's overnight delivery service, Google Express, is now available to everyone in Southern California, from San Diego to Anaheim to Downtown L.A.
With the expansion of the service, customers across Southern California will have the option to sign up for a $95 annual membership, or pay a fee of $4.99 per eligible order to use the service.
Once registered, customers can browse products from different retailers through the Google Express portal and have those products delivered overnight. Residents in West Los Angeles can have certain items delivered the same day.
Retailers participating in Google Express include Target, Walgreens, Kohl's and Costco.
The service is currently available in San Francisco, Boston, Chicago, Washington, D.C., Manhattan and parts of the Midwest. Google is contracting with local and national courier companies to fulfill orders.
Google Express joins the likes of Instacart and Postmates — on-demand services that offer same-day delivery in Los Angeles from retailers such as Ralphs, American Apparel and Whole Foods — in helping people outsource their shopping.
Los Angeles has been ripe for on-demand delivery services, with UberEats (lunches delivered by Uber drivers), Munchery (on-demand dinners), Luxe Valet (on-demand valet parking) and Shyp (on-demand parcel pickup and delivery) launching in the region over the last two years.