Tens of millions of people watch e-sports contests online each week, but Activision Blizzard and others must significantly boost that number to earn a good return on investments. Experts see billions of dollars in potential revenue, but where it comes from is an open question. Activision Blizzard, for instance, is still figuring out how to distribute e-sports, with television, Twitch and its own apps among possibilities.
Partners of MLG may be skittish now that it's under Activision Blizzard's umbrella, Sepso acknowledged. But he said rival executives know that Activision Blizzard divisions are run autonomously and that MLG will now have increased staying power.
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