FCC upholds decision favoring Bloomberg over Comcast in channel fight

Bloomberg TV may finally be getting better real estate on Comcast’s cable systems.

The Federal Communications Commission has upheld a decision it made last year ordering Comcast to put Bloomberg TV -- a financial news outlet -- within the same neighborhood containing other news and business journalism outlets, including CNBC, which is owned by the cable giant.

Bloomberg had complained to the FCC that Comcast was favoring its own channels at the expense of Bloomberg. That was a worry Bloomberg expressed when Comcast first unveiled its plans to acquire control of NBCUniversal, the entertainment company that owns MSNBC and CNBC.

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Comcast has argued unsuccessfully at the FCC that Bloomberg was using the NBCUniversal deal as a ploy to try to get special treatment for its channel.

After the FCC’s Mass Media Bureau ruled in favor of Bloomberg last year, Comcast appealed to the FCC chairman and other commissioners, who this week decided not to reverse the previous ruling.

In a statement, Comcast said it was disappointed by the FCC’s ruling and that it will likely lead to “significant and unwarranted burdens on us, our customers, and other programming networks.”

The cable company said it was reviewing its options, which could include taking the regulatory agency to court over the matter.

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