Comcast’s digital movie sales effort off to solid start

"Minions" from "Despicable Me 2"
(Universal Pictures)

Cable giant Comcast’s move into selling movies via its Xfinity TV digital platform is off to a strong start.

According to a post on the company’s website, Xfinity was the No. 1 seller of digital versions of “Despicable Me 2" for the week that ended Dec. 3, topping Apple’s iTunes, Amazon and Wal-Mart’s Vudu. “Despicable Me 2" was made by Universal Pictures, a unit of Comcast.

Xfinity has also been the No. 1 seller of “The Hunger Games,” for the last two weeks. “The Hunger Games” was made by Lionsgate.

Actual sale figures for the two titles were not disclosed by Comcast.


PHOTOS: Behind the scenes of movies and TV

Comcast launched the digital sell-through service on Nov. 19. Subscribers who buy movies via Xfinity store the movies in a remote cloud. The movies can also be viewed on multiple platforms.

With over 21 million subscribers, Comcast has a large base of potential customers and hopes to tap into the approximately $20-billion home entertainment market.

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Twitter: @JBFlint