Hulu announced Tuesday it is expanding its deal with Viacom — becoming the exclusive streaming home to several more Comedy Central and MTV shows, including Emmy-winning “Inside Amy Schumer” and “Broad City.”
Under the pact, Hulu becomes the exclusive SVOD home to past and future seasons of Comedy Central’s “Inside Amy Schumer,” “Broad City,” “Drunk History” and “Key & Peele,” as well as MTV series “Faking It” and “Finding Carter.”
The deal also expands the streaming service’s catalog of exclusive Nickelodeon content. The deal adds “Teenage Mutant Ninja Turtles, “ “Sanjay and Crag,” “Breadwinners” and “Rabbids Invasion” and more to the library. Older Nickelodeon kid series such as “Doug” and “Rugrats” will also be added to the service for the first time.
The Hulu-Viacom pact expands on the original deal that began in 2011 that brought full episodes of Comedy Central’s “The Daily Show with Jon Stewart,” now with “The Daily Show with Trevor Noah”; and “The Colbert Report,” now “The Nightly Show with Larry Wilmore,” to the service the day after they aired. Rights to stream the new iterations have been renewed.
“Today, we are not only extending our deal, but we are adding more premium content than ever from their popular family of networks,” said Hulu Chief Executive Mike Hopkins in a statement.
Viacom President and Chief Executive Philippe Dauman added: “We are thrilled to be expanding our successful relationship with Hulu as they continue to build an even bigger and better service for subscribers and our passionate viewers.”
The new additions will be available to Hulu subscribers via their two paid plans: the $7.99 monthly plan with ads or the $11.99 monthly plan with limited ads.
Last year, Hulu — a joint venture of Disney, 21st Century Fox and Comcast’s NBCUniversal — expanded its pact with Viacom to acquire non-exclusive streaming rights to full seasons of Comedy Central programming, a list that included “Inside Amy Schumer” and “Key & Peele.” That same deal also put a number of classic Nickelodeon shows (“The Ren & Stimpy Show” and “Hey Arnold!” among others) on Hulu’s roster.
In the increasingly competitive streaming world, exclusive SVOD rights are highly coveted. Competitor Amazon also has a deal with Viacom that gives the streamer exclusive SVOD rights to certain Nickelodeon, MTV and Comedy Central shows not a part of the Hulu pact.
Hulu’s expanded Viacom partnership lands just over a month after the service swooped in and nabbed a deal with Epix, which is a joint venture of Paramount Pictures (owned by Viacom), Lionsgate and MGM, after the premium channel’s deal with Netflix expired.
I tweet about TV (and other things) here: @villarrealy