Top Super Bowl radio ads? Motel 6 turns lights on

Motel 6
A Santa Barbara Motel 6.
(Mary Forgione / Los Angeles Times )

Most people don’t think of radio commercials the day after the Super Bowl, but New York-based radio programmer WestwoodOne is trying to change that. 

The company that boasted Super Bowl XLVIII coverage that aired on 700 stations asked listeners to vote for the most creative ads. Based on 1,500 responses, the hospitality chain Motel 6 won with a spot featuring its longtime pitchman Tom Bodett. 

In the commercial, a typically deadpan Bodett reads from a script garbled by a smartphone’s auto-correct feature (“We’ll heave the bright on farm you. Close enough.”).

Here are the top five brands. The commercials are posted on WestwoodOne’s website. 


1. Motel 6

2. Tilted Kilt

3. Subway

4. Exergen


5. Taco Bell

A panel of media experts also chose Motel 6 as the top ad.


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