TV ratings: NBC and ‘The Voice’ win key demographic despite dip

Though NBC’s “The Voice” dropped in the ratings from the previous week, Monday’s episode, the start of the live competition rounds, was the highest-rated show that night among young adults -- the demographic most cherished by advertisers.

“The Voice” drew a 3.6 rating among 18-to-49-year-old viewers, down 16% from last week, according to early numbers from Nielsen. Meanwhile, NBC’s freshman drama “The Blacklist” fell 6% to a rating of 2.9.

Even as those programs dipped, the network scored a win in that key young-adult demo with a 3.4 -- in which a ratings point equals roughly 1.3 million viewers -- giving it a wide margin over second-place Fox’s 2.3.


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ABC drew a 2.2 for the night in the demo, but it had the biggest total audience.

Monday night’s “Dancing With the Stars,” which ended actor Brant Daugherty’s run, pulled in 14.4 million viewers on average, making it the most-watched telecast in prime time. The show drew a rating of 2.1 in the 18-49 demographic, about flat with last week.

Following “Dancing With the Stars,” “Castle” brought in 11.9 million viewers and garnered a rating of 2.4, up 14% from last week.

“How I Met Your Mother” delivered big for CBS, up 13% to a 3.4 in the 18-49 demo, while “2 Broke Girls” fell 4%, and the network’s new shows “Mom” and “Hostages” dropped single digits.

CBS had the season premiere of “Mike & Molly,” which averaged 9.12 million viewers and a 2.6 in 18-49 in its new 9 p.m. time slot. The season opener was down 16% in the demo from last fall’s season premiere, but it improved CBS’ time-slot rating by 8%.

Fox had “Sleepy Hollow,” which drew a 2.5 in the key demo, down 7% from its last original airing three weeks ago. “Bones” brought in a 2.2, down 9% from two weeks ago.


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