"Into Darkness," the second
The overall total, while healthy, was $16 million less than what Paramount, which co-financed the $190-million-budgeted film with Skydance Productions, had forecast.
The movie did receive a nice bump Saturday, particularly from matinee showings, indicating that audience word of mouth is strong and that families are seeing the PG-13 movie together. Moviegoers — 16% of whom saw the movie in the Imax format since it opened — assigned the picture an average grade of A, according to market research firm CinemaScore.
The film's weekend domestic numbers represent a modest 6% increase from Abrams' 2009 reboot, though that uptick includes the addition of 3-D and Imax ticket premiums.
Better news for the studio: The "Trek" franchise does finally seem to be catching on globally. Because the last film made only 33% of its $385.7-million global gross overseas, Paramount thought long and hard about how to better capture the international audience, which has never embraced the series. Efforts made at the script level (more action, less allegory) and on the promotional front (five red-carpet premieres and counting) seem to be paying dividends. "Into Darkness" took in $80.5 million overseas for the weekend, bringing its international total to $164.6 million.
"That's where we put the emphasis, educating the international market on what
Here in the States, "Trek" continues to skew male (64%) and older (73% of the weekend audience was 25 and older), signifying, said Hollywood.com box-office analyst Paul Dergarabedian, that the brand remains "very specific, connoting a certain type of moviegoing experience that is like catnip to the fanboys but has a tougher time breaking out to a general audience."
"Into Darkness" was the weekend's only major studio release. Of the holdovers,
Meanwhile, Universal's "Fast & Furious 6" kicked off its worldwide release, premiering in England and Ireland to a studio-record $13.8 million total. The movie opens Friday here.
On the indie front,
Overall, the weekend came in around $153 million, up 7% from last year when