Box office bust! QVC goes Hollywood. TV rolls in political-ad dough.

After the coffee. Before buying my RG3 jersey.

The Skinny: I know it’s only one game but as a long-suffering Redskins fan it felt good to start the season with a win and see Robert Griffin III deliver on all the hype. As my readers know, I bleed burgundy and gold. Monday’s headlines include a recap of the anemic weekend box office, a preview of what’s coming in daytime television and a look at how broadcast TV will clean up from the election.

Daily Dose: Martha Stewart is the latest to cut a deal with Hulu. Martha Stewart Living Omnimedia said episodes of Stewart-produced content will now appear on the online video site. I just want to know if she’ll include the old CBS clip where she’s dodging questions about insider trading while chopping a salad. That was some classic TV.

Box office? What box office? Apparently if you don’t put movies out people want to see, no one will go to the theater. Hollywood typically ignores the weekend after Labor Day because it figures kids are heading back to school and adults are done having fun on weekends. That being the case, no surprise that it was the worst weekend of the year so far. Finishing first was “The Possession,” which took in just under $10 million. “The Words,” which stars Bradley Cooper as a struggling novelist who toys with submitting someone else’s work as his own, took in only $5 million. I saw “Sleepwalk With Me,” which had its funny moments but may not be the best date movie. Box office recaps from the Los Angeles Times and Movie City News.

Silicon Valley meets the Valley. Hollywood often has to be dragged kicking and screaming into the future. But Warner Bros. is trying to stay one step ahead of the tech geeks in Northern California when it comes to figuring out how to best distribute their content in a way that embraces a changing media landscape without destroying its current business model. “We need to control our own destiny in the digital world,” Kevin Tsujihara, president of the studio’s home entertainment group, tells the Los Angeles Times.

Getting rich from politics. While many Americans may be seeking refuge from all the political advertising being rammed down their throats, a lot of local TV stations in swing states are loving it. Political advertising jumped almost 80% in August compared with July and a prominent media analyst predicts that $5.2 billion will end up being spent, compared with $4.2 billion in 2008. The Wall Street Journal looks at which broadcasters are in prime position to clean up.

Big dreams. DreamWorks Animation, which recently signed a new distribution deal with 20th Century Fox, unveiled a dozen new projects that will be released over the next four years. It is the animation production company’s boldest slate to date. Details from the Hollywood Reporter.

QVC goes Hollywood. Home shopping channel QVC continues to embrace celebrity-backed product lines so it’s no surprise that it is getting into bed with Creative Artists Agency. According to Variety, the powerhouse talent agency will “seek out opportunities involving film, TV, digital media and music” for QVC.

Inside the Los Angeles Times: Director Andrew Stanton hopes there is life after helming the infamous flop “John Carter.” A look at unusual journey Helen Verno took to become head of TV movies and miniseries for Sony Pictures Television.

Follow me on Twitter and be with a winner who’s modest. @JBFlint.