Beyonce was a little busy during Super Bowl 50 on Sunday, debuting her new song "Formation" during the halftime show — so BFF Gwyneth Paltrow did her a solid by helping out with daughter Blue Ivy.
In a luxury box, of course.
Paltrow, whose ex-husband, Coldplay frontman Chris Martin, ostensibly headlined the show, shared a pre-game shot of Blue Ivy Carter, 4, with Apple Martin, 11, rocking their "jacket game" as they walked hand-in-hand past production trailers toward the stadium.
Paltrow also posted a couple of key shots from halftime, notably the "Believe in Love" message that was delivered by the game's card-flipping crowd after Beyonce, Coldplay and Bruno Mars rocked the house.
Jay Z and Moses Martin, 9, were also in the sky box, but played it cooler than the girls did on social media. Even so, Us Weekly landed some snaps of the boys during the event, including Moses and his mom cheering like crazy.