Gwyneth Paltrow finds comparisons to entrepreneurial actresses misogynistic

Not only does Gwyneth Paltrow not want to be lumped in with other actresses’ lifestyle brands, she finds the whole notion misogynistic.

The “Mortdecai” star let loose in a Q&A with Time magazine when the reporter compared her Goop lifestyle website to the ventures of some of her fellow actresses -- namely Blake Lively’s Preserve, Reese Witherspoon’s Draper James and Jessica Alba’s Honest Co.

“This is a very interesting question, because I wonder if George Clooney would be asked about Puff Daddy’s ancillary liquor line,” she said, noting that both men front an alcohol label. “I’m fascinated how the media in particular are so confounded by entrepreneurial women doing something outside of their box.”

Paltrow, 42, whose lifestyle site has been controversial since its launch in 2008, said that her business “could not be more different” than pal Alba’s nontoxic goods empire, which was recently valued by Forbes at $1 billion. (She actually gave Alba kudos for landing the Forbes cover.)

“There’s not a lifestyle piece to her business. The fundamentals of our sites are very different,” the Academy Award-winner said.

Paltrow also noted that Goop has similarities to Draper James, but pointed out that Witherspoon’s venture has a retail component, which Goop doesn’t.

“People are grasping at straws to tie us together and I get it, because it makes a good story, but I’m slightly offended by this sort of generalization that happens with myself and Jessica and Reese and Blake. Yes, there are similarities. But there aren’t stories in Time written saying, ‘Wow, look at Arnold Schwarzenegger, who did x, y, and z!’” she said.

The actress admitted that she didn’t know Lively’s Preserve all that well and said she wrestles with the observations about the actresses’ businesses, which launched within a short span of each other.

“I feel there’s something slightly misogynistic about it,” she said of the observations.

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