'Jurassic World:' Teaser to trailer aims to clone original's success

Much has changed since the simpler, halcyon days of 1993, when Steven Spielberg's "Jurassic Park" first graced the big screen. Among those shifts: These days even trailers get trailers.

Universal Pictures has released a 15-second video teasing the debut of the trailer for the fourquel "Jurassic World," which will air at 6 p.m. PST during NBC's football coverage on Thanksgiving Day. (Watch the teaser above.)


Slated for release June 12 and directed by "Safety Not Guaranteed" helmer Colin Trevorrow, "Jurassic World" is set two decades after "Jurassic Park" and centers on a fully functional version of the theme park that went awry in the Spielberg original — a place where dinosaurs roam free and visitors gawk in amazement.

And yet, the comically brief teaser suggests that the more things change, the more they stay the same. The video is set to a version of John Williams' classic "Theme from Jurassic Park" and evokes memorable moments from the first film, a critical and commercial hit that grossed more than $1 billion worldwide.

In the first shot of the teaser, the iconic doors to the park swing open, as in the original movie -- though they now read "Jurassic World." In the second shot, park visitors once again ogle a herd of galloping gallimimuses.

And then we're introduced to our heroes: A lab-coat-wearing Bryce Dallas Howard turns ominous (channeling Samuel L. Jackson), and Chris Pratt shows up looking rugged and safari-chic (a la Sam Neill). Dinosaur-related mayhem presumably ensues.

We're still more than half a year from seeing whether "Jurassic World" will follow in the T. rex-sized footprints of the first film or fare more like the second and third films, which received mixed reviews while still performing admirably at the box office. This installment comes with the added challenge of matching the anthropomorphic novelty of the original films in an era when lifelike creatures are a dime a dozen on the big screen.

Hopefully Trevorrow and his collaborators heeded the warnings of Jeff Goldbum's character in "Jurassic Park," who chastised the park's creators for being "so preoccupied with whether or not they could that they didn't stop to think if they should."

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