Having already conquered pop with its annual Las Vegas festival, iHeartRadio is tapping into the Latin music market for its next tentpole event.
Radio conglomerate iHeartMedia – it was formerly known as Clear Channel but changed its name in September to reflect the swell of its iHeart brands –will debut the iHeartRadio Fiesta Latina in November, the company unveiled on Thursday.
The inaugural show, set for Nov. 22 at the Forum, will feature performances from Ricky Martin, Roberto Tapia, Alejandra Guzmán, Prince Royce, La Original Banda El Limón with Voz A Voz, Daddy Yankee and Jesse & Joy. More acts are expected to be announced.
Live Nation will co-produce the event.
“Latin music has shown incredible growth on iHeartRadio -- so we decided to use the great format and cultural firepower of the iHeartRadio Music Festival to create a festival that celebrates these great artists and their music,” John Sykes, president of entertainment enterprises for iHeartMedia, said in a statement. “Bringing this caliber of Hispanic artists together for a night of incredible performances will be an experience you can’t see anywhere else.”
The Fiesta Latina is just the latest notch on iHeartMedia’s worn-in belt. There’s the iHeartRadio Ultimate Pool Party, the iHeartRadio Jingle Ball Concert Tour, the iHeartRadio Country Festival and the iHeartRadio Music Festival, which doles out a whos-who of pop radio over two nights in Vegas.
Earlier this year iHeartMedia tried its hand at an awards show, but we weren’t impressed.
Tickets go on sale to the general public on Oct. 11 at 10 a.m. More information can be found on their site.