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Usher releases new song exclusively as cereal box prize

Usher releases new song exclusively as cereal box prize
Usher performs at Madison Square Garden this week. His new single, "Clueless," will be released via cereal box. (Andrew H. Walker/Getty Images)

For now, there is apparently only one place fans can get Usher's newest song, "Clueless": at the bottom of a cereal box.

The single is an exclusive -- not off the pop star's long-awaited new album "UR" -- which will be available as a prize starting Tuesday exclusively in marked boxes of Honey Nut Cheerios, Billboard reports.

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For the Record

8:56 a.m., Nov. 11: An earlier version of this story stated the song was a single off Usher's upcoming album "UR."

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Boxes with the special offer will only be sold at Wal-Mart, according to the industry trade.

There won't be a CD at the bottom of the box, but rather a download code for the single.

The release idea is not completely random. After all, Usher did dance with Buzz the Bee this fall in a Honey Nut Cheerios commercial.

Attempts to reach reps for Usher and Wal-Mart for additional comment were thus far unsuccessful.

Follow Ryan Parker for breaking news at @theryanparker and on Facebook

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