Global talent and fashion juggernaut WME/IMG on Tuesday announced the launch of a fashion-focused network called Made to Measure available exclusively via Apple TV.
According to a WME/IMG announcement, Made to Measure (M2M for short) “will be home to fashion content including original digital series and films, insider news, live reports from fashion weeks around the world, classic fashion films and documentaries, and live and archival runway shows.”
Content on the docket at launch include “Tea at the Beatrice,” an interview show in which Glenn O’Brien — one of our favorite style gurus — chats with fashion insiders like Gisele Bundchen, the Proenza Schouler designers and painter/photographer Richard Prince, a docu-series called “Visionaries” that focuses on the convergence of technology and design, and “In and Out of Fashion with Laura Brown,” which features the executive editor of Harper’s Bazaar sharing “off the cuff moments with the likes of Ciara, Jessica Alba, Kiernan Shipka and Jenni Konner.”
It will also be showing style-centric films (think “Who Are You, Polly Maggoo?” and “Valentino: The Last Emperor”) and a long-form documentary series, M2M Films, the first of which will be “Battle of Versailles.” Runway show footage on tap includes big-name designers (Marc Jacobs and Tom Ford among them) with a show called “Made,” focusing on the runway shows of lesser known and emerging labels like Adam Selman and Baja East.
While M2M is far from the first attempt at a dedicated network attempting to leverage the interest in all things fashion and style (current offerings include FashionTV and the Esquire Network), it’s the only one that has access to both IMG’s deep bench of archival runway shows and WME’s stable of entertainment industry clients, making the new channel a good test case for the much-hoped-for synergy of the combined company, formed when WME acquired the New York-based sports, fashion and media group IMG Worldwide in 2013 for a reported $2.4 billion.
Although there is no cost to consumers, watching the new network (which went live Tuesday morning, Pacific time) will require an Apple TV device. According to a WME/IMG representative, M2M will be exclusive to the Apple TV platform until Jan. 1, 2016.
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