Products that are banking on the hair-health trend include:
Mitch Stone Essentials six-product vitamin-laden line includes shampoo and conditioner, sprays, volumizer and argan oil-rich drops. Prices range from $16 to $22. Mitchstonehair.com and salons nationwide.
Alterna Haircare Caviar Omega Nourishing Oil is packed with omega oils and fatty acids to do to hair what those ingredients do for skin: restore and revive. $38. Sephora and Sephora.com
Just launched is Ever Balm, created by Los Angeles hair and makeup stylist Alexandra Lee, who bills it as a “serum in a jar” for hair and skin. Packed with exotic oils like tamanu, buriti and maracuja, the balm was designed to be absorbed into the hair and scalp right away. $62. Everbalm.com.
Brand new to market is Aviva Hair Revitalizer, a supplement with biotin, boron, folic acid and Chinese herb He Shou Wu, all considered important for promoting hair growth. $59.95. Avivahair.com
Viviscal’s hair growth supplements are designed to be used with the brand’s shampoo, conditioner and serum. The main active ingredient is AminoMar C Marine Complex, which contains active proteins. The brand also makes Hair Filler Fibers to sprinkle onto thin or patchy areas for instant volume that washes out. $19.99 to $49.99 viviscal.com
Balanced Guru’s Scalp Detox has essential oils including tea tree, rosemary, oregano and extract of brahmi, used in Ayurveda medicine. They tingle on the scalp, instantly refresh and absorb right in. Massage daily to promote circulation and fortify roots. $13 to $23. Balancedguru.com
Trissola’s Chia Hair Smoothing Oil uses the power of the seed, rich in Omega 3 oils, alongside copper and zinc to protect hair from environmental stress.$24.99 at trissola.com and salons nationwide.