Stash those muted eye shadows and barely there lip glosses. For this holiday season, beauty brands want shoppers to forget subtle and embrace gloss, glitz and shimmer — with products often in gift-ready packaging.
From micro-tubs of frosted eye creams to lip colors in metallic mauve, it's the season of bling in beauty.
MAC Cosmetics X Mariah Carey: If Mariah Carey is going to put her name on a makeup line, don't expect it to be a low-key affair. For her collaboration with MAC, the diva songstress went for having touches such as a butterfly insignia (her favorite winged insect) on lipsticks and a shimmering loose powder called Touch My Body, a nod to her hit song. The collection, which ranges from $18 to $59.50, is available online now and in MAC stores from Dec. 15 to Jan. 26, 2017. maccosmetics.com
Fresh: Sugar Lip Seduction is the name of a selection of tinted lip minis from Fresh, ranging from a pearly wine to a hot pink. The set of seven ($59) is available at Sephora, sephora.com and fresh.com.
Pixi by Petra: Choose a different shimmer every night with the Fairy Dust Favorites from British brand Pixi by Petra. Five shades, including Snow Sparkle and Gold Dust, are packed in small jars that conveniently lock into one another. $12 at target.com
Vert Beauty: Skip the basic black liner for something in black gold, vibrant purple or turquoise from Vert Beauty. A blend of mango and meadowfoam seed oils are some of the vegan ingredients that help the liners apply easily and last all night. $17 at vertbeauty.com
Urban Decay: Never run out of color options with Urban Decay's new Full Spectrum Eyeshadow Palette, the brand's most extensive. There are brilliant pinks, oranges and greens arranged by color family. $58 at Sephora, Ulta, Macy's and urbandecay.com
Butter London: The new Glazen Eye Gloss from Butter London brings a slick, liquid look to one's eyelids and is applied like a gel but sets like a powder. It's available in four colors that recall festive champagne and rose gold. Shown is a rich burgundy shade called Oil Slick. $24 at Ulta, Nordstrom and butterlondon.com
KB Shimmer: Those silver glitter New Year's Eve party hats were the inspiration for one of KB Shimmer's holiday offerings — its high-shine Bling in the New Year polish. Use at least two coats to seal in the lacquer, which is also flecked with pink, green, gold and blue. $9.25 at kbshimmer.com
Jane Iredale: Jane Iredale's 24-Karat Gold Dust is designed to be mixed with hair product or sprinkled onto eyes, lips and the body, basically anywhere you'd want to add some nighttime sparkle. Available in silver, gold and champagne. $14 at janeiredale.com
Axiology: There's plenty of holiday spirit in the vegan and organic lipsticks from Axiology. Purchases support animal welfare organizations and female Balinese artisans. For the holidays, colors are a bit fun and whimsical, such as the silvery lilac lipstick, Enlighten. $28 at axiologybeauty.com
Red Cherry Eyelashes: It's the 50th anniversary of Jacqueline Susann's bestselling novel "Valley of the Dolls." To mark the occasion, Red Cherry Eyelashes released lush, full and long lashes called the Jacqueline, designed to be worn with vintage clothing and retro-glam makeup. $34.95 at shopredcherry.com
Guerlain: Supermodel Natalia Vodianova traveled to India for inspiration for her first makeup line for Guerlain, which launched for the holidays. The result: lipstick in searing hot red, gold eyeliner and eyeshadow in shimmering sapphire. Shown here is L'Or Eyeliner in Sparkling Gold. $34 at saksfifthavenue.com
Merle Norman: The new Kiss & Hug Lip Gloss from Merle Norman comes with a bullet-shaped tip for precise application and leaves an ultra-shine finish in shades such as this Red Velvet. $15 at Merle Norman Studios, merlenorman.com