Depop, an app for vintage fashion sales, is opening a new retail and studio space in Silver Lake
By Kavita Daswani
Mar 21, 2018 | 6:00 AM
Depop, an app for buyers and sellers of vintage fashion, is opening its first bricks-and-mortar location in Los Angeles.
The London-based company, which was founded in 2012, is set to unveil its 1,000-square-foot multipurpose space in Silver Lake on Thursday that will serve as a shop, studio-for-hire and pop-up space.
“We want people to be able to showcase and promote their own work,” Depop founder Simon Beckerman said. “It’s a place where we could give back to our creative community that reflects the vibe of the area.”
Depop currently has 9 million registered users who buy and sell mostly inexpensive clothing — many pieces are around $30 — classified as “vintage” because they are at least 20 years old. The Silver Lake location can be used by Depop sellers to shoot the clothes they are selling, participate in pop-ups or have events. From March 24 to April 15, a retail pop-up called the Best of L.A. will be a showcase for pieces from some of Depop’s vendors.
A dearth of sophisticated flats for women compelled longtime retail executive Tamar Miller to launch fashion footwear line Bells & Becks.
“I wanted to create wearable, chic shoes, something that women could wear from meeting to meeting or on the speaking circuit, that had a fashion sensibility and a point of view,” Miller said.
The just-launched brand has 13 available Italian-made styles, ranging from a pale-blue suede mule with tassels to navy-blue booties and open-toe Gladiator-inspired nude sandals with elegant ankle straps. Prices range from $185 to $325.
Miller said she wanted the line to provide a counterpoint to the sneaker-saturated market.
“With the advent of athleisure wear and gender-neutral trends, I felt that there weren’t enough choices for the modern professional woman who wants to feel put together,” she said. “I think consumers want something differentiated that isn’t already widely available in the U.S.”
Los Angeles beauty concierge Lynda Barens, who was profiled in Harper’s Bazaar two years ago, has been fielding a lot more calls from men of late. Barens works with clients by providing recommendations on a range of medical topics — from botox to face-lifts — as well as booking appointments, liaising with medical staff and sorting out post-op care (in her words, “making sure they have their favorite water and pillow”). She said she has noticed that more men are seeking those services.
“I surveyed six of my top doctors to find out what’s going on with their practices, and lots of men are coming in for hair restoration, down to beards and sideburns,” Barens said. “But most men are embarrassed to ask questions about these procedures. They don’t know where to go to get information. They don’t network. They don’t speak out. They just want to get it done.”
For them — or anyone — Barens is hosting a Facebook Live event (through her account at www.facebook.com/Lynda.Ann.Barens) at 6 p.m. April 2 to answer questions about the latest cosmetic procedures, what to look for in a good doctor and how to prepare for a treatment.
With the occasional chilly day still ahead and music festival season about to ramp up, activewear brand Varley recently launched what it calls its “faux sherpa line,” cozy outerwear in various silhouettes, lengths and shades such as rose gold, beige and black. The brand, which has studios in London and Los Angeles, has included in the line the Daphne, a half-zipper pullover; the cropped Viceroy; the sleeveless Sierra; and the Brea, which is elongated and designed to shrug over jeans or leggings. Priced range from $155 to $248.
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