A tiny box appointed in robin’s egg blue, filled to overflowing with a constellation of stars may sound like something you’d buy at Tiffany & Co., but for a few hours on Thursday night it was Tiffany & Co. — at least the scene on Via Rodeo in front of Tiffany’s recently renovated Beverly Hills flagship that saw the likes of Liam Hemsworth, Kate Hudson, Jack Huston, Jennifer Garner, Rachel Roy and Academy Award-winners Reese Witherspoon and Halle Berry in the house (well on the sidewalk) for the big reveal.
After mingling, munching on hors d’oeuvres and posing for portraits snapped by celebrity photographer Brian Bowen Smith for about an hour outside the store (which remained locked as tight as Ft. Knox), guests were ushered to a seating area (also appointed in Tiffany blue) that squarely faced the Via Rodeo façade of the Tiffany boutique. As the lights came down and the music swelled, a woman in white approached one of the Tiffany windows. As she touched the window, the side of the building became a giant projection screen on which cascades of shooting stars climbed up, armloads of cut diamonds tumbled down, and a quintet of white-clad dancers whirled and swayed in what we’re pretty sure was a wordless interpretation of exactly how everyone feels when they’re waiting for a Tiffany boutique to open.
From left: Halle Berry, Reese Witherspoon and Kate Hudson (in a Spring/Summer 2017 Cushnie et Ochs runway collection look, wearing Brian Atwood shoes and carrying an Edie Parker clutch) were among the constellation of stars on tap for the Oct. 13 event.(Frederick M. Brown / Getty Images)
Ariana Grande sports nearly $300,000 of Tiffany bling at the party celebrating the Rodeo Drive boutique’s reopening.(Jones Crow / Getty Images)
Designer Rachel Roy celebrates the unveiling of the renovated Tiffinay & Co. Beverly Hills store.(Frederick M. Brown / Getty Images)
Actor Jack Huston turned out to the unveiling of the renovated Tiffany & Co. Rodeo Drive boutique wearing a wristwatch from Tiffany’s CT60 collection to accessorize his navy blue pinstripe peak lapel suit from the Fall/Winter 2016 Brunello Cucinelli collection.(Frederick M. Brown / Getty Images)
Sofia Vergara was sporting some serious bling -- in the form of a $130,000 gold and diamond fringe necklace from Tiffany’s 2016 Masterpieces collection -- at the event.(Frederick M. Brown / Getty Images)
Actresses Jennifer Garner, left, and Kate Hudson attend Tiffany & Co.'s unveiling of the newly renovated Beverly Hills store. Garner accessorized her outfit with $1,675,000 worth of jewels, including a necklace, bracelet and two rings, all from the Tiffany Masterpieces collection, and Hudson wore a $195,000 diamond necklace from the same collection in addition to a $135,000 gold and diamond bracelet and a ring with a pink tourmaline and diamonds.(Frederick M. Brown / Getty Images)
Liam Hemsworth attends Tiffany & Co.'s unveiling of the newly renovated Beverly Hills store. Visible on his wrist is a watch from the jewelry company’s CT60 collection.
(Frederick M. Brown / Getty Images)
As the dancers exited, a disembodied voice said: “Please remain seated as your Tiffany experience continues momentarily.” And boy, did it ever. Within a few minutes, Ariana Grande entered the Via Rodeo cul-de-sac — seemingly out of nowhere — in a short black dress, ponytail swinging and seriously blinging thanks to nearly $300,000 worth of Tiffany baubles including a platinum necklace set with marquise-shaped and round diamonds (worth $250,000), platinum and diamond bow earrings ($8,800) and a platinum and diamond bracelet ($39,000).
“Thank you to Tiffany’s for having me,” the pop singer said. “This is seriously one of my favorite places in the whole world. Now, without further ado …”
With that, Grande launched into a three-song set that ended, appropriately enough, with a rendition of “Diamonds Are a Girl’s Best Friend,” which the singer tweaked in a couple of places to name-check the esteemed jewelry company at whose behest she was crooning.
After Grande finished her set, the doors of the renovated boutique facing Via Rodeo opened and guests were invited to tour the space, descend the store’s elegant marble staircase and exit through the new watch salon (the first of its kind in a Tiffany store west of Chicago) into the Rodeo Drive night.
A memorable Tiffany’s unboxing if ever there was one.
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