Miu Miu unveils latest in ‘Women’s Tales’

Miu Miu ‘SHAKO MAKO’ Release Party, After Party, Vista Theater, Los Angeles, USA - 25 Jan 2019
Alia Shawkat and Sarah Ramos
(Rob Latour / WWD / REX / Shutterstock)

A who’s who of young Hollywood (those who weren’t at Sundance, at least), came out for the screening at the 1923 Los Feliz landmark theater, complete with branded popcorn and snacks, including Miley Cyrus, Rowan Blanchard, Amandla Stenberg, Rainey Qualley, Mamie Gummer, Sydney Sweeney and more.

The short film, which stars Alia Shawkat (“Arrested Development”) as a wannabe actress, takes on the theme of the Hollywood-zation of war. Set in a mock Iraqi village constructed for training purposes on a Santa Clarita military base, it centers around a cast of Miu Miu-clad Hollywood actors involved in their own narrative of trying to make it (and make audition tapes), all while acting in high-stakes role-playing exercises with soldiers around fake car bombs and raids.

“I was really interested in making a film that felt like you were in a foreign land, but was inherently extremely American,” said Gates of the project, which can be viewed on miumiu.com. “The world is so crazy and I thought it would be interesting if we put a low-stakes story in a high-stakes environment.” Gates, who has also modeled for Miu Miu, wrote the story with Shawkat in mind. “This is the first job I’ve gotten because I’m Iraqi,” joked the actress, during a Q&A after the screening.

“How was it for you to watch, because personally, I hate everything I have ever made,” came a question from the back of the theater in Cyrus’ unmistakable drawl. “I had a sick feeling in my stomach, but now I feel like a Band-Aid has been ripped off,” Gates replied, not forgetting to hat-tip to her patron, who gave her creative control when it came to making “Shako Mako,” which translates from the Iraqi to mean “what is everything, what is nothing,” with the only stipulation being that she had to use Miu Miu clothing, in this case the spring 2019 collection.

Natalie Joos from left, Miley Cyrus and Diplo.
(Rob Latour / WWD / REX / Shutterstock)

“Miuccia Prada and Verde Visconti, these two people have been allowing women to make films without notes since before any of you all cared about female directors,” she said of the designer (who did not make the trip to L.A.) and the Prada VIP/special projects director respectively.

Miu Miu no longer has a store in the L.A. market (the Rodeo Drive location closed last year), but is looking for a new space, according to a brand representative. The last time it premiered one of the tales in L.A. was in July 2011. “We meet people at the very beginning, then they get a lot of exposure from the tales, and after this they have a big opportunity,” said producer Max Brun.