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‘Coupon printing’ cutting into ‘coupon clipping’ habit

IT ADDS UP: Stephanie Nelson owns a website dedicated to coupons. Last year, Americans redeemed 2.6 billion coupons. The number is climbing this year as the economy continues to squeeze budgets, according to CouponInfoNow.com.
IT ADDS UP: Stephanie Nelson owns a website dedicated to coupons. Last year, Americans redeemed 2.6 billion coupons. The number is climbing this year as the economy continues to squeeze budgets, according to CouponInfoNow.com.
(John Bazemore, Associated Press)
Los Angeles Times Staff Writer

The Sunday newspaper remains the No. 1 place for acquiring household coupons, but Internet coupons are on the rise, according to Scarborough Research.

The research firm said that 11% of households download coupons via the Internet, an 83% jump since 2005. However, 53% of households get their coupons from the Sunday newspaper.

Other leading places for acquiring coupons include the mail, 35%, and at the stores where people are shopping, 33%.

“With prices for consumer goods rising, we can only expect that a ‘good deal’ is of increasing importance to shoppers. Coupons are one of several economically focused promotional tools that stores and product brands can use to get shoppers in the door and spending despite these uncertain economic times. And, the Internet provides an easy to use vehicle to search for coupons,” said Alisa Joseph, vice president of advertiser marketing services for Scarborough Research.


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