The new Goop x CB2 collection: A match made in millennial heaven
Academy Award-winning actress Gwyneth Paltrow’s latest project won’t be in theaters anytime soon: To see her latest love story head over to CB2, the young, hip home furnishing store, or Paltrow’s own lifestyle brand website, Goop.com, to check out Goop x CB2, the newly released curated collaboration of contemporary furniture and home decor that can be described only as a millennial match made in heaven.
After Paltrow established herself as a (sometimes-controversial-but-always-glamorous) arbiter of the aspirational modern lifestyle, her meeting of the minds with a store that has been described as the gateway drug to custom designer furniture is a natural swipe to the right for up-and-coming stylistas.
In Paltrow’s words, “CB2 has a contemporary approach to making eclectic pieces harmonize within a room. With their support, we [at Goop] designed a collection that meets the needs of modern families… uniquely layered furniture and decor made with love and an almost obsessive attention to quality.”
Designed to embrace a family friendly lifestyle with a philosophy of everyday elegance, the tightly edited collection riffs on current trends in shape, color and fabric and aims for a level of sophistication well above its price point.
The line features natural materials (think: wood, leather, linen), a variety of textures from basket weaves and bouclé to velvet and mirrored metal, as well as artisanal-inspired details that combine with curvaceous furnishings, couches and coffee tables that quite literally, take the edge off.
It’s not the first time CB2 has teamed up with a tastemaker; previous collaborators have included singer Lenny Kravitz, British designer Matthew Williamson, Los Angeles-based interior designer Ross Cassidy and retailer Fred Segal. And, as in previous partnerships, the CB2 has picked a muse whose sensibility is definitely of the moment.
Choosing from a collection that includes pleated meditation pillows, an indoor swing chair, a curvaceous, pink velvet sofa and a cool, 1955 psychiatrist couch-inspired “shrink bench,” otherwise known as the leather and stainless steel La Strizza bench, here are a few of our favorites:
Maze indoor swing chair, $1,299.(CB2)
Gwyneth boucle chair, $899.(CB2)
Egg stand, $9.95.(CB2)
The Belsize wooden stools, starting at $499 can double as side tables and were inspired by African mortars.(CB2)
The Curvo pink velvet sofa, $1,999, is one of Gwyneth Paltrow’s favorite pieces and was inspired by Italian midcentury design.(CB2)
The Chinoiserie dinnerware, starting at $14.95 per piece, is meant to feel like using fine china for everyday.(CB2)
CB2, a modern furniture and home decor store, has teamed up with Gwyneth Paltrow’s Goop on a new collection.(E. Jason Wambsgans / TNS)
Bonnie McCarthy contributes to the Los Angeles Times as a home and lifestyle design writer. She enjoys scouting for directional trends and reporting on what’s new and next. Follow her on Twitter @ThsAmericanHome