James Franco lists home (Goblin glider not included)

Actor James Franco, who starred as Harry Osborn -- the New Green Goblin -- in "Spider-Man," has listed his Sunset Strip-area compound for $3,695,000.

The Spanish-style villa, built in 1923, has three bedrooms and 3 1/2 bathrooms in 4,000 square feet. There are vaulted and beamed ceilings, city views and a master bedroom suite with a 19th century marble bathtub. The walled and gated property includes a swimming pool and a guest casita. Franco, 31, starred in "Pineapple Express" (2008) and "Milk" (2008), as well as the "Spider-Man" movies (2002, 2004 and 2007). He got his break when he landed a leading role in the TV comedy "Freaks and Geeks" (1999-2000).

The actor-director-writer will play Allen Ginsberg in the 2010 film "Howl." But first he'll join the cast of "General Hospital" for several weeks starting in late November.

The property was purchased in 2006 for $2,325,000, public records show.

Deedee Howard of Prudential California Realty, Beverly Hills, is the listing agent, according to the Multiple Listing Service.

Producer sells below projection

Film producer Jon Peters has sold a 6.5-acre residential lot in the Beverly Hills Post Office area for $12 million.

The former King Vidor estate site included house plans by architect Richard Landry. A 14-car underground garage and office are already on the three-parcel property, which sits behind gates. There are city and ocean views.

Peters, 64, has produced such hit films as "Superman Returns" (2006), "Wild Wild West" (1999), "Batman Returns" (1992), "Gorillas in the Mist" (1988) and "A Star Is Born" (1976). He sold to move to his ranch outside of Santa Barbara.

Vidor's directing career earned him a Guinness World Records spot for "longest career as a film director" starting with "Hurricane in Galveston" (1913) and ending with a 1980 documentary "The Metaphor." He directed "War and Peace" (1956) and the black-and-white Kansas scenes in "The Wizard of Oz" (1939).

The property came on the market in March at $19,995,000.

Jeffrey Hyland, Brooke Kaufman and Chad Rogers of Hilton & Hyland, Beverly Hills, shared the listing. David Kramer of the same office represented the buyer.

Once home to a button-down guy

A restored Bel-Air estate, built in 1932 and designed by architect Gerard Colcord, is on the market at $12.95 million.

The gated traditional home, which today has eight bedrooms and 10 1/2 bathrooms in about 10,000 square feet, was one of Colcord's last French farmhouses. Known as the Horton House for its original owners, it has been home to such Hollywood personalities as former Univision Chairman and Chief Executive Jerry Perenchio, actor Bob Newhart and soap star Deidre Hall, according to "Colcord Home" by Bret Parsons.

A long driveway leads to a motor court with a fountain at the front door, and manicured lawns and gardens surround the gabled house.

Inside is a dramatic two-story entry with a sweeping staircase, a spacious formal living room with a fireplace, an office/library and a formal dining room with a bay window. The open kitchen has a large center island and was combined with the family room and breakfast room. There is a pub room, a screening room, a temperature-controlled wine cellar and a four-car garage. A separate entrance leads upstairs to a guesthouse.

The house cost $45,000 in 1932, according to Parsons' book. The property, more than a half-acre, most recently sold for $6.6 million in 2006, public records show.

Myra Nourmand and Michael Nourmand of Nourmand & Associates, Beverly Hills, have the listing.

He's likely taking Emmys with him

Director-producer Jeff Margolis has listed his longtime Beverly Hills Post Office-area home at $3,495,000.

The 1927 Spanish-style house has arched passageways, open-beam ceilings, a step-down living room with a fireplace and an office-library-media room with a projection and sound system. There are five bedrooms and seven bathrooms in 5,234 square feet. The one-third acre property is gated and includes a swimming pool and a sports court.

Margolis won Emmys for directing "The 67th Annual Academy Awards" (1995) and, as a co-producer, for best variety, comedy or music special for "Sammy Davis Jr.'s 60th Anniversary Celebration" (1990). He has directed scores of TV awards shows over three decades, including this year's "The 36th Annual Daytime Emmy Awards," "The 7th Annual TV Land Awards" and "15th Annual Screen Actors Guild Awards."

The listing agents are Drew Mandile and Brooke Knapp of Sotheby's International Realty, Beverly Hills.

Fiftysomething goes equestrian

Producer Marshall Herskovitz has purchased an equestrian property in Calabasas for $4.1 million.

The ranch has a Mediterranean-style house with six bedrooms and seven bathrooms in 7,000 square feet, a seven-stall barn, two arenas, pastureland and a separate caretaker apartment.

The remodeled home's family room opens to a wraparound veranda overlooking the swimming pool area. An outdoor living area has a hacienda-style fireplace and barbecue. There are mature oak trees and a creek.

The film and television producer, director and writer was the co-creator and executive producer of the Emmy Award-winning "thirtysomething" (1987-1991). Herskovitz, 57, produced "Blood Diamond" (2006) and "I Am Sam" (2001), among other films. He is the president of the Producers Guild of America.

Tracy Bunetta and Patty Cali of Coldwell Banker, Malibu, co-listed the property. Cali and Win Collins of Sotheby's International Realty, Santa Barbara, represented Herskovitz.