2018 Mazda3 Concept

OVERVIEW
We’ll probably have run out of oil by then, but here’s a glimpse of what the Mazda3 could look like come 2018. At least according to Mallory McMorrow of South Bend, Ind. Who she? The winner of the Mazda Design Challenge, run in collaboration with Facebook, the social networking website (way to go viral marketing, Mazda).

McMorrow’s preliminary sketch and 150-word description took her into the finals, where she was put together with Mazda’s crayon-twirler, Jacques Flynn. Flynn took her ideas and formed them into a bona fide car design, which went on to score a landslide victory with both Mazda judges and Facebook members.

And here’s the big news: a full-size, three-dimensional model will be constructed at the Mazda stand throughout the course of the L.A. Auto Show. The finished clay article will be unveiled at 3 p.m., Saturday, Nov. 24. Meanwhile, McMorrow, a self-confessed ‘car girl’ with a background in graphic and industrial design, has a renewed vigor to pursue her ideal career in car styling.

OUR TAKE
A heartwarming story of someone achieving their dream against all the odds. Congratulations to everyone involved. But if that’s the 2018 Mazda3, then L.A. is the lost city of Atlantis.