Advertisement Introduces New RSS Service

LOS ANGELES, Aug. 31, 2006 – today announced the availability of its RSS (Really Simple Syndication) service, Los Angeles Times NewsPoint. The free service is used by readers to customize personal news feeds and additional online content for automatic delivery to their desktops.

Los Angeles Times NewsPoint was created jointly with Consenda, a Swiss-American media software developer specializing in online content delivery.

Los Angeles Times NewsPoint enables users to aggregate news headlines and editor-recommended content from, as well as RSS feeds from other websites and blogs. When new updates are posted in the feeds they have specified, the service alerts users and streams the latest headlines in a desktop ticker. It comes pre-loaded with the most popular sections of, blogs, as well as the video feed from Los Angeles-area WB affiliate and partner, KTLA.

“Working with Consenda, we are able to offer our readers the convenience of being able to aggregate the information that most interests them and then have it delivered effortlessly to their desktops,” said Rob Barrett, general manager of

“With so much information out there, receiving a good recommendation from a trusted source has become as important as using a quality search engine. We are delighted to be working with given that their unique coverage, particularly of Southern California and the entertainment industry, provides an excellent context to introduce mainstream users to the speed and convenience of feed-based updates and recommendations,” said Xavier Ferguson, CEO of Consenda.

Los Angeles Times NewsPoint can be downloaded from

About has 5.2 million unique visitors monthly, posts more than 3,000 articles every day, and offers 50,000 pages of continuously updated content. The site’s Entertainment News section delivers all the latest industry intelligence from Hollywood and is home to the popular Kinsey Gram Morning Briefing and Channel Island TV industry blog., part of the family of sites, offers a range of feature coverage, film and TV reviews, and Southern California’s most comprehensive event listings. The Envelope, launched in 2005, is the entertainment industry insiders’ destination for comprehensive awards coverage.

About Consenda

Consenda is a media software company that has developed a software system for the recommendation and delivery of online content. Licensed exclusively to online media companies, the NewsPoint platform enables the desktop delivery of RSS-formatted content and is exclusively focused on the needs of commercial publishers and the mass audience. With business operations in Switzerland and New York, Consenda provides the bridge between online content aggregation technologies and the media companies that are most challenged by the existence of these technologies. The company’s mission is to help commercial publishers develop practical and effective media strategies to monetize their content aggregation initiatives. For more information, visit

David Garcia