Los Angeles Times Announces March Circulation
LOS ANGELES, April 30, 2007 The Los Angeles Times today announced total average paid Sunday circulation of 1,173,096 and Monday-Friday circulation of 815,723 for the period ended April 1, 2007, according to figures filed with the Audit Bureau of Circulations (ABC), subject to audit. The Times also reported average individually paid circulation of 779,256 Monday-Friday, an increase of 0.1% and 1,159,844 Sunday, a decrease of 3.6%, compared with the same period last year.
Total circulation results represent year-over-year declines of 4.7% on Sunday and 4.2% Monday-Friday, and reflect ongoing focus on the individually paid circulation (home delivery and single copy) most valued by readers and advertisers.
“Today’s announcement underscores our continued focus on serving readers and delivering great audiences for advertisers,” said The Times Publisher, David D. Hiller. “What’s more, even as we are rapidly growing our online audience, it’s clear that great print journalism still plays a big part in the 24/7 multimedia world our advertisers, readers and users want.”
According to the latest figures from Scarborough, Times readership has remained strong for the past twelve months, reaching 2.1 million daily readers and 3.2 million Sunday readers. And, as part of its commitment in maintaining and growing readership for the future, several new initiatives have recently been unveiled in both print and online, including:
· IMAGE - A new monthly Sunday section and online counterpart latimes.com/image dedicated to SoCal’s unique perspective on fashion, beauty, shopping and style
· TRAVEL - With a new look and focus, the online travel.latimes.com and print offering includes targeted information and resources for Southern Californian travelers
· SUNDAY BUSINESS takes on a new “Your Money” theme, which delivers enhanced consumer information and personal finance content in print and online at www.latimes.com/business where experts offer strategies on finding the best deals in both the interactive and bricks and mortar world
· My LATimes - As a customizable and personalized news feed service my.latimes.com that utilizes Really Simple Syndication (RSS) technology and offers news recommendations from select online sites as recommended by Times editors
· Blogs - latimes.com’s new specialized and topical destinations, including: Show Tracker latimesblogs.latimes.com/showtracker, a daily look at TV’s most popular shows with commentary and analysis; The Phil Spector Trial latimesblogs.latimes.com/spector, daily news updates from the courtroom on the year’s most anticipated event; The Daily Mirror latimesblogs.latimes.com/thedailymirror, a retrospective on L.A.’s crime and cops from 50 years ago; and La Plaza latimesblogs.latimes.com/laplaza, a daily notebook of clippings and observations from the paper’s foreign staff stationed in Latin America.
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About the Los Angeles Times
The Los Angeles Times is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.3 million on Sunday. With 38 Pulitzer Prizes in the paper’s history, the Los Angeles Times and its media businesses - including latimes.com, The Envelope/theenvelope.com, Times Community Newspapers, Recycler Classifieds, Hoy, and California News - reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.
The Los Angeles Times, has been covering Southern California for over 125 years and is part of Tribune Company ( NYSE: TRB), one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at www.latimes.com/mediacenter.
Contact:
Nancy Sullivan (213) 237-6160 nancy.sullivan@latimes.com