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MALIBU, CA - JANUARY 21, 2020 The Lamborghini Urus in blue and the Rolls-Royce Cullinan in black are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)
11 Images

Luxury SUVs gallery

A look inside and out of the 2020 Lamborghini Urus and the 2020 Rolls-Royce Cullinan Black Badge ultra-luxury SUVs.

MALIBU, CA - JANUARY 21, 2020 The Lamborghini Urus in blue and the Rolls-Royce Cullinan in black are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

The Rolls-Royce Cullinan, in black, and the Lamborghini Urus, in blue, lead the rise of the ultra-luxury SUV. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Interior of the Rolls-Royce Cullinan featuring stars in the headliner as compared with the Lamborghini Urus as they are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

The black and “forge yellow” interior of each Rolls-Royce Cullinan Black Badge is made to its owner’s specifications. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Interior of the Rolls-Royce Cullinan featuring tailgate seats as compared with the Lamborghini Urus as they are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

Open the rear hatch and hit a button to unveil the Rolls-Royce Cullinan Black Badge’s “tailgating” seats. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Interior of the Rolls-Royce Cullinan featuring stars in the headliner as compared with the Lamborghini Urus as they are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

Workers in the Rolls-Royce factory in the U.K. prick the fabric by hand and carefully position each LED light for the Cullinan Black Badge’s starry ceiling. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Interior of the Rolls-Royce Cullinan featuring stars in the headliner as compared with the Lamborghini Urus as they are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

The Rolls-Royce Cullinan Black Badge features suicide doors and a winged hatch. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Interior of the Rolls-Royce Cullinan featuring stars in the headliner as compared with the Lamborghini Urus as they are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

The Rolls-Royce Cullinan Black Badge is like a Malibu beach house on wheels. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Lamborghini Urus in blue and the Rolls-Royce Cullinan in black are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

Both the Rolls-Royce Cullinan, in black, and the Lamborghini Urus, in blue, can reportedly handle traversing sand with no trouble. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Lamborghini Urus in blue and the Rolls-Royce Cullinan in black are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

The Lamborghini Urus does not feel like an SUV. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Lamborghini Urus in blue and the Rolls-Royce Cullinan in black are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

The cockpit of the Lamborghini Urus, complete with fighter jet-inspired details. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Interior of the Lamborghini Urus as compared with the Rolls-Royce Cullinan as they are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

The flat-bottomed suede and leather steering wheel is one of the Lamborghini Urus’ sports-car touches. (Al Seib / Los Angeles Times)

MALIBU, CA - JANUARY 21, 2020 The Lamborghini Urus in blue and the Rolls-Royce Cullinan in black are photographed in Malibu for a comparison with the rise of the UUV (ultra utility vehicle). The stars are the Lamborghini Urus and the Rolls-Royce Cullinan with a two-fold vibe; elegant and urban; and sandy/beachy/off-road.(Al Seib / Los Angeles Times)

The Lamborghini Urus offers multiple drive modes, including for travel on street, track or snow. (Al Seib / Los Angeles Times)

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Luxury SUVs gallery

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