San Francisco’s city attorney is demanding that Justin Bieber’s music publisher help determine who is responsible for sidewalk graffiti promoting the pop star’s latest album.
City Atty. Dennis Herrera sent a letter to Universal Music Group on Monday, saying the graffiti appears to have been applied with spray paint that has not come off even after recent rainstorms. That contrasts with other recent sidewalk marketing campaigns that have used chalk, according to Herrera.
Emails seeking comment from representatives of Universal Music Group were not immediately returned.
The graffiti promoting Bieber’s new album, “Purpose,” has been found in Haight-Ashbury and other neighborhoods. City officials have received complaints about it, Herrera said.
Herrera’s office previously went after a 2010 marketing campaign that glued decals of fake $25,000 bills to city sidewalks to promote an online game. An advertising agency agreed to pay the city a $45,000 penalty for the decals.