On this particular day last June, the H&B staff was having a potluck when owner Ellen Bennett suggested taking a group photo.
The following is an email excerpt from Costa to the Socalmoments team:
"We initially planned to just go behind the building, but the spot we had in mind was in bright, inconsistent light. I noticed the shaded arch further down across the street and we went for it. It was Ellen's idea to have everyone march in the opposite direction of the sign. She loves to go against the grain and lead her team to the beat of her own drum, and I love her for it! We didn't plan this out beforehand at all - it was dreamed up entirely on the spot and done very quickly. We waited for a break in traffic and I shot from the middle of the road while they ran across the sidewalk in a line. It's fun and lighthearted, just like the company!"
Costa made the image with her Canon 5D Mark III, and 1.2 lens. It was later processed in Lightroom.